Privacy Policy
Last updated: 6 September 2026
DW Personal Training (“DWPT”) is operated by Darrell Williams. This privacy policy explains how I collect, use and protect your personal information when you use this website or contact me about personal training, online coaching or the DWPT Online App.
Information I may collect
When you contact me or use my services, I may collect information including your:
- name
- email address
- telephone number
- enquiry details
- preferred method of contact
- service interests
- training goals and relevant fitness information
- information you choose to provide during coaching or consultations
Where appropriate for coaching, I may also process health-related information that you provide voluntarily, such as injuries, medical conditions or other information relevant to safe exercise.
How I use your information
I use your information to:
- respond to enquiries
- arrange consultations and training sessions
- provide personal training and online coaching
- create and manage training programmes
- communicate with you about your coaching
- provide customer support
- maintain appropriate business and financial records
- improve my website and services
I do not sell your personal information.
Lawful basis
Depending on the situation, I process personal information because:
- it is necessary to respond to your request before entering into a contract;
- it is necessary to provide services you have agreed to purchase;
- I have a legitimate business interest in managing and improving DWPT; or
- I have a legal obligation to retain certain records.
Where special-category information such as health information is required, I will only process it where I have an appropriate lawful condition for doing so.
Who your information may be shared with
I may use trusted service providers to help operate the business, such as:
- website hosting and WordPress services
- form and email-delivery services
- online coaching and fitness-app providers
- analytics and website-performance tools
- bookkeeping or professional advisers where necessary
These providers may process information on my behalf only where required to provide their services.
Website enquiries
Information submitted through the website contact form is used to respond to your enquiry and discuss the most appropriate service for you.
You are not required to provide a telephone number, but some information such as your name and email address is necessary for me to respond.
Cookies and analytics
The website may use cookies and similar technologies for essential website functions, analytics and performance.
Where consent is legally required for non-essential cookies, these should not be activated until consent has been given.
How long I keep your information
I keep personal information only for as long as reasonably necessary for the purpose it was collected, including providing services, responding to enquiries and meeting legal or accounting requirements.
Different types of information may be retained for different periods.
Keeping your information secure
I take reasonable measures to protect personal information from unauthorised access, loss, misuse or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
Your rights
Under UK data-protection law, you may have rights including the right to:
- request access to your personal information
- ask for inaccurate information to be corrected
- request deletion in certain circumstances
- restrict or object to certain processing
- request transfer of your information where applicable
- withdraw consent where processing relies on consent
You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how your information has been handled.
Contact
For privacy-related questions or requests, contact:
DW Personal Training
Darrell Williams
Email: darrell@dw-pt.co.uk
Changes to this policy
I may update this privacy policy when my services, systems or legal obligations change. The latest version will always be available on this website.